Case Study

Waterford Driver Testing

From a phone-only static site to a full booking system with a 24/7 AI voice agent.

The Challenge

A static ad — phone number only

Waterford's old site was a static ad: phone number only. Every certification road test required a direct call to the owner — during lessons, after hours, whenever. The owner was the entire front desk.

waterforddrivertesting.com
Waterford Driver Testing — old static website
Static Site

A digital business card — not a booking tool.

Phone Only

Every road test required a direct call to the owner.

Missed Calls

Lost during lessons and after hours.

Voicemail Tag

Hours lost 'chasing' customers.

Lost Business!

Most customers opting NOT to leave a message.

What We Built

One system — website, booking, payments, voice

What we built · Waterford Driver Testing — slide 1
What we built · Waterford Driver Testing — slide 2
What we built · Waterford Driver Testing — slide 3
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What we built · Waterford Driver Testing — slide 6
Outcomes

What changed for the business

  • The owner is no longer the entire front desk
  • Customers can book and pay without a single phone call
  • Calls are answered 24/7 — including during road tests
  • Confirmations and payment links cut the phone chase
  • A professional web presence that matches the quality of the service
Measured Impact
100%
Calls answered by the AI agent
90%
Online bookings
8 hrs
Owner hours saved / week

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